9781856695398

Visual Merchandising

  • ISBN 13:

    9781856695398

  • ISBN 10:

    1856695395

  • Format: Paperback
  • Copyright: 02/28/2008
  • Publisher: Laurence King Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A great introduction for retail students, this user-friendly reference guide covers all aspects of visual merchandising, from windows to in-store areas, for a range of stores from fashion emporia to supermarkets. Along with practical advice, a glossary and floor layout diagrams are case studies from established visual merchandisers, revealing the secrets of their toolkit-such as the use of mannequins and the latest technology-and explaining the psychology behind buyer behaviour.

Author Biography

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Table of Contents

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