9781609010843

Visual Merchandising and Display

  • ISBN 13:

    9781609010843

  • ISBN 10:

    1609010841

  • Edition: 6th
  • Format: Paperback
  • Copyright: 06/22/2011
  • Publisher: Fairchild Books AVA

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This new edition of the best-selling text is for anyone in merchandising-from store planners and manufacturers to visual merchandisers. The author zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde development. Using hundreds of textual and visual examples, the author reveals can optimize their image with their target market by adding interest to window and interior displays. A new section on sustainability has been added to select chapters to guide readers toward ways of incorporating this important movemement into their visual merchandising strategy.

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