9781563674457

Visual Merchandising and Display 5th Edition

  • ISBN 13:

    9781563674457

  • ISBN 10:

    1563674459

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 06/09/2006
  • Publisher: Fairchild Books
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

Author Biography

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Table of Contents

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