Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Sorry, this item is currently unavailable.
A brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.
Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.
Table of Contents
Getting Started: Visual Merchandising and Display Basics
Why Do We Display
Color and Texture
Line and Composition
Light and Lighting
Types of Display and Display Settings
Where to Display
The Exterior of the Store
Display Window Construction
What to Use for Successful Displays
Alternatives to the Mannequin
Dressing the Three-Dimensional Form
Modular Fixtures and Systems in Store Planning
Furniture as Props
Visual Merchandising and Display Techniques
Masking and Proscenia
Graphics and Signage
Visual Merchandising and Planning
Visual Merchandise Planning
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Related Areas of Merchandising and Display
Exhibit and Trade Show Design
Trade Organizations and Sources
Career Opportunities in Visual Merchandising
Table of Contents provided by Publisher. All Rights Reserved.