9780137141005

Up and Out of Poverty The Social Marketing Solution

  • ISBN 13:

    9780137141005

  • ISBN 10:

    0137141009

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 06/14/2009
  • Publisher: FT Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In this book, legendary marketing expert Kotler and social marketing innovator Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. The authors offer new insights into why so many anti-poverty programs fail and propose a new paradigm that can achieve far better results.

Author Biography

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Table of Contents

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Excerpts

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