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This is an introduction to the media industries, a topic that sometimes has its own course but is also incorporated into courses on media criticism, media literacy, and even a basic mass media course where the instructor wishes to teach from topical paperbacks as opposed to a big textbook. The book examines the influence of media industry organization and practices on society; at the same time, it offers students pursuing both scholarly and professional careers related to the media industries a comprehensive overview of how the industries work, why they work as they do, and what the broader theoretical and practical implications of the media industries are. Questions such as "why is media industry organization important?", "how do we make sense of media industry changes?" and "what are the key issues facing media industries?" animate the analysis.
Timothy Havens is an associate professor in the Department of Communication Studies and in the Program in African American Studies at the University of Iowa. Amanda D. Lotz is an associate professor of Communication Studies at the University of Michigan.
Table of Contents
Key Concepts in Media Industry Studies
Media Industry Mandates
Technological Conditions of the Media Industries
Regulation of the Media Industries
Economic Conditions in Media Production
Creative Practices and Roles Involved in Making Media
Distribution and Exhibition Practices
The Growth of the Symbolic Economy
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