9781412995931

Understanding Global Cultures : Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity

  • ISBN 13:

    9781412995931

  • ISBN 10:

    1412995930

  • Edition: 5th
  • Format: Paperback
  • Copyright: 03/22/2012
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor-any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively-as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

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