9781599185781

Ultimate Guide to Local Business Marketing

  • ISBN 13:

    9781599185781

  • ISBN 10:

    1599185784

  • Format: Paperback
  • Copyright: 02/09/2016
  • Publisher: Entrepreneur Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results

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