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Turn Your Passion Into Profits How To Start The Business of Your Dreams

by: Unknown

Turn Your Passion Into Profits How To Start The Business of Your Dreams

by: Unknown

ISBN 13:
9781588160065
ISBN 10:
1588160068
Format: Hardcover
Copyright: 12/31/2001
Publisher: Hearst

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Summary

The how-to companion book toThe Business of Bliss, this book explains the basics of starting your own small business, from writing a business plan to finding financial help, hiring staff, and more.

Foreword

(2)

Introduction

(6)

Women-owned Small Businesses---An Expanding Universe

Before You Begin

(15)

Why go into business for yourself?

Business as self-expression

Is entrepreneurship for you?

Finding a niche

Market research

Decisions, Decisions, Decisions

(18)

Timing your business

Service or product?

Retail or wholesale?

What's in a name?

Choosing a legal structure for your business

Work at home or get a space?

Choosing a location

Writing Your Business Plan

(14)

The importance of planning

Why you need a business plan---and when

What happens when you write a business plan?

The importance of research

The essentials of a business plan

The mission statement: some examples

Financing Your Start-up Business

(14)

Keeping money in perspective

How much do you need?

Major financing options

Other financing options and terms

Ongoing financing---Rules of thumb

Where and How to Sell Your Product

(25)

All about retail

Wholesale

Trade show secrets

Mail order

Web sites and e-business

Where Service is King

102

(17)

Design-based service business, restaurants and inns

The booming service industry

Coming up with an idea for a design-based service business

People skills

Contracts

Charging for your time

The power of personality in service business: Three case studies

Opening a restaurant

An inn of your own

Getting the Word Out: Advertising and Publicity

119

(16)

The importance of word of mouth

Promoting your business

The printed word

Keeping in touch with your customers

Publicity---aka public and press relations

Advertising

Hiring the experts

Keeping the Numbers: Financial Management

135

(22)

Pricing basics and strategies

Keeping records

Collections

Setting up your accounting system

The basics of financial statements

Budgeting

Taxes

People You Need

157

(14)

When do you need a lawyer?

When do you need an accountant?

Consult the experts but rely on yourself

Other professionals and advisers you'll need

Supportive family and friends

Hiring Staff

171

(16)

Learning to delegate

Determining what you need

Contract labor versus full-time employees

Finding people: Word of mouth and advertising

Interviewing techniques

Hiring mistakes

Employee benefits

Motivating and managing people

Retail staffing

The First Year and Beyond: Growing, Changing, Making Mistakes

187

(19)

Reacting versus being proactive: A case study

What to expect

Common pitfalls in the first year

Managing time and stress

Rhythms of business

Managing windfalls

Building a business for the long haul

Growing

Ready for expansion

Your changing role in an expanded business

Making mistakes

Maintaining balance

Appendices

206

(7)

Resources

213

(3)

Featured Entrepreneurs and Businesses

216

Amazon no longer offers textbook rentals. We do!

Turn Your Passion Into Profits How To Start The Business of Your Dreams

Turn Your Passion Into Profits How To Start The Business of Your Dreams

9781588160065

1588160068

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Turn Your Passion Into Profits How To Start The Business of Your Dreams

Turn Your Passion Into Profits How To Start The Business of Your Dreams

9781588160065

1588160068

Summary

Table of Contents

Supplemental Materials

Write a Review

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