The Truth About the New Rules of Business Writing
- ISBN 13:
- ISBN 10:
- Edition: 1st
- Format: Paperback
- Copyright: 12/16/2009
- Publisher: FT Press
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Business writing that packs a punch: Make the most of your message to get what you want!
-The truth about supercharging your business writing
-The truth about writing directly, clearly, and convincingly
-The truth about writing in today’s varied business formats
Simply the best thinking
THE TRUTH AND NOTHING BUT THE TRUTH
This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.
Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York’s largest educational agency.
Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.
“Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.” -Peter Krass, President, Petros Consulting LLC
“The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” -Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus
“From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count.” -Jerry Allocca, President, CORE Interactive