9780072474565

Transnational Management 3rd Edition with PowerWeb

  • ISBN 13:

    9780072474565

  • ISBN 10:

    0072474564

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 10/01/2000
  • Publisher: MCG (Manual)
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

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