9780136089834

Total Global Strategy

  • ISBN 13:

    9780136089834

  • ISBN 10:

    0136089836

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 09/15/2011
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies. The third editionin addition to featuring new coauthor Tomas Hultpresents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Table of Contents

Read more

Write a Review