9780316679077

The Tipping Point: How Little Things Can Make a Big Difference

  • ISBN 13:

    9780316679077

  • ISBN 10:

    0316679070

  • Format: Paperback
  • Copyright: 05/01/2001
  • Publisher: Warner Books Inc
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

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