The Third Screen The Ultimate Guide to Mobile Marketing
The Third Screen The Ultimate Guide to Mobile Marketing
- ISBN 13:
9781857886238
- ISBN 10:
1857886232
- Edition: Revised
- Format: Paperback
- Copyright: 12/30/2014
- Publisher: Nicholas Brealey
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Summary
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated edition links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.