Theories of Mass Communication
Theories of Mass Communication
- ISBN 13:
9780582998704
- ISBN 10:
0582998700
- Edition: 5th
- Format: Paperback
- Copyright: 01/01/1989
- Publisher: Pearson
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Summary
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.