Hundreds of proven ways to increase influence by gathering an army of followers on Twitter The Tao of Twitteroffers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You'll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability. Mark Schaefer, director of Schaefer Marketing Solutions, has received seven international patents for new product ideas with Fortune 100 companies. He teaches at Pellissippi State College in Knoxville and serves as an adjunct professor of marketing at Rutgers University.