9781592407385

The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

  • ISBN 13:

    9781592407385

  • ISBN 10:

    1592407382

  • Edition: Reprint
  • Format: Paperback
  • Copyright: 08/07/2012
  • Publisher: Gotham

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation--by learning from hip-hop and youth culture.

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