Sustainability Marketing is primarily about the successful development and marketing of sustainable products and services (e. g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses and renewable energies).Sustainability Marketing: A Global Perspective takes a managerial approach to sustainability marketing. The systematic, step-by-step approach is easy to understand and comprehend. Altogether there are six steps: analysis of environmental and social problems; analysis of consumer behaviour with special reference to socio-ecological aspects; normative sustainability marketing, strategic sustainability marketing; operational sustainability marketing; and transformational sustainability marketing.