Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Sorry, this item is currently unavailable.
Providing a thorough introduction to all the steps involved in designing and carrying out a survey, this text incorporates coverage of surveys that involve interviewing and those that use self-completion methods.The book covers each aspect of the survey process from conceptualisation and design, through to data processing and management, including a discussion of issues such as survey quality and errors, dealing with non-response and the role of the field interviewer. Separate chapters discuss ethical and legal considerations and survey project management and the text is interspersed with concrete practical examples and advice.Survey Research Practice will be invaluable to students who need to know how surveys are carried out and will be a valuable reference for researchers and practitioners who may be carrying out a survey for the first time.
Table of Contents
Social Survey Research
Survey Utility and Survey Accuracy
Modes of Data Collection
Face-to-Face Interview Surveys
Obtaining Good Answers to Survey Questions
Writing and Critiquing Survey Questions
Standard Variables and Classifications
Measuring Personal Events and Behaviour
Measuring Motives, Knowledge, Opinions, Attitudes and Values
Testing Questions and Questionnaires
Processing and Managing Survey Data
Survey Project Management
The Ethical and Legal Environment of Survey Research
Table of Contents provided by Ingram. All Rights Reserved.