Successful Marketing Plan : A Disciplined and Comprehensive Approach
Successful Marketing Plan : A Disciplined and Comprehensive Approach
- ISBN 13:
9780071395212
- ISBN 10:
0071395210
- Edition: 3rd
- Format: Paperback
- Copyright: 05/23/2003
- Publisher: McGraw-Hill
Rent
Sorry, this item is currently unavailable on Knetbooks.com
Click the link below to purchase this eBook from our trusted partner, eCampus.com.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
This new edition ofThe Successful Marketing Plandetails an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.