9780123978899

Success in Innovation: Improving the Odds by Understanding the Factors for Success

  • ISBN 13:

    9780123978899

  • ISBN 10:

    0123978890

  • Format: Hardcover
  • Copyright: 04/02/2013
  • Publisher: Elsevier Science Ltd

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book is for professionals involved in innovation, such as techno-starters, venture capitalists, entrepreneurs, university lecturers and graduate students. Laymen may read it out of interest in the topic and should be able to get a good general understanding, but may not appreciate the more complex issues. Provides guidelines for assessing innovative ideas Includes methods for valuing innovation Discusses the danger points in the innovation process Explains the planning and development processes Includes innovation models Discusses the methods for risk assessment

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