Strategy Is Destiny How Strategy-Making Shapes a Company's Future
Strategy Is Destiny How Strategy-Making Shapes a Company's Future
- ISBN 13:
9781982146511
- ISBN 10:
1982146516
- Format: Paperback
- Copyright: 03/24/2020
- Publisher: Free Press
List Price $35.00 Save $1.22
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Summary
The answer lies in the quality of its strategy-making process, contends leading strategic management scholar Robert A. Burgelman in this extraordinary book based on an exhaustive twelve-year study he conducted inside Intel Corporation.
At once a history of strategy-making at Intel as well as a strategy-making field manual that any high-technology manager will need to consult frequently, Strategy Is Destiny truly describes strategy-in-action as the way of life of senior executives in the corporation of the future.