Strategic Thinking for Advertising Creatives
Strategic Thinking for Advertising Creatives
- ISBN 13:
9781780672731
- ISBN 10:
178067273X
- Format: Paperback
- Copyright: 10/22/2013
- Publisher: Laurence King Publishing
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Summary
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.
Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives