9780130276612

Strategic Marketing Problems : Cases and Comments

  • ISBN 13:

    9780130276612

  • ISBN 10:

    0130276618

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 07/01/2000
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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