9780131753723

Strategic Marketing for Non-Profit Organizations

  • ISBN 13:

    9780131753723

  • ISBN 10:

    013175372X

  • Edition: 7th
  • Format: Paperback
  • Copyright: 10/10/2007
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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