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Strategic Marketing for Non-Profit Organizations

by: Andreasen, Alan R; Kotler, Philip

Strategic Marketing for Non-Profit Organizations

by: Andreasen, Alan R; Kotler, Philip

ISBN 13:
9780131753723
ISBN 10:
013175372X
Edition: 7th
Format: Paperback
Copyright: 10/10/2007
Publisher: Pearson

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Summary

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

Developing a Customer Orientation
The Growth and Development of Nonprofit Marketing
Strategic Planning and Organization
Developing a Customer-Centered Mindset
Strategic Marketing Planning
Understanding Consumer Behavior
Acquiring and Using Marketing Information
Segmentation, Positioning, and Branding
Branding
Designing the Marketing Mix
Managing the Organization's Offerings
Developing and Launching New Offerings
Managing Perceived Costs
Facilitating Marketing Behaviors
Formulating Communications Strategies
Managing Communications: Advertising and Personal Persuasion
Managing Public Media and Public Advocacy
Developing and Organizing Resources
Generating Funds
Attracting Human Resources: Staff, Volunteers, and Boards
Working with the Private Sector
Organizing and Controlling Marketing Strategies
Organizing for Implementation
Marketing Evaluation, Monitoring, and Control
Table of Contents provided by Publisher. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

Strategic Marketing for Non-Profit Organizations

Strategic Marketing for Non-Profit Organizations

9780131753723

013175372X

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Strategic Marketing for Non-Profit Organizations

Strategic Marketing for Non-Profit Organizations

9780131753723

013175372X

Summary

Table of Contents

Supplemental Materials

Write a Review

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