9780199044931

Strategic Marketing 2e: Theory and applications for competitive advantage

  • ISBN 13:

    9780199044931

  • ISBN 10:

    0199044937

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2016
  • Publisher: Oxford University Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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