9780470317242

Strategic Market Management, 9th Edition

  • ISBN 13:

    9780470317242

  • ISBN 10:

    0470317248

  • Edition: 9th
  • Format: Paperback
  • Copyright: 12/01/2009
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Using concrete structures and processes, the Ninth Edition shows how to understand market dynamics and firm strengths to create winning, doable business strategies and to cope with uncertainty.

Table of Contents

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