Strategic Management : Theory and Application
Strategic Management : Theory and Application
- ISBN 13:
9781256080176
- ISBN 10:
1256080179
- Edition: 2nd
- Format: Paperback
- Copyright: 04/24/2011
- Publisher: Pearson Learning Solutions
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Summary
This text incorporates the numerous contributions to the field of Strategic Management with particular emphasis on the Ansoffian School pioneered by the Father of Strategic Management, Professor H. I. Ansoff.