9781256080176

Strategic Management : Theory and Application

  • ISBN 13:

    9781256080176

  • ISBN 10:

    1256080179

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 04/24/2011
  • Publisher: Pearson Learning Solutions

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This text incorporates the numerous contributions to the field of Strategic Management with particular emphasis on the Ansoffian School pioneered by the Father of Strategic Management, Professor H. I. Ansoff.

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