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Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.
Table of Contents
Introduction: How to Analyze a Business Policy Case
PART 1 Overview of Strategic Management
The Nature of Strategic Management
The Cohesion Case: America Online, Inc., 2000
PART 2 Strategy Formulation
The Business Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice
PART 3 Strategy Implementation
Implementing Strategies: Management Issues
Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues