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KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.
Table of Contents
Strategy and Strategic Leadership in Dynamic Times
Introducing Strategic Management
Leading Strategically Through Effective Vision and Mission
The Internal and External Environment of Strategy
Examining the Internal Environment: Resources, Capabilities, and Activities
Exploring the External Environment: Macro and Industry Dynamics
Business, Corporate, and Global Strategies
Creating Business Strategies
Crafting Business Strategy for Dynamic Contexts
Developing Corporate Strategy
Looking at International Strategies
Strategy Vehicles for New Directions
Understanding Alliances and Cooperative Strategies
Studying Mergers and Acquisitions
Implementation, New Ventures, and Governance in Dynamic Contexts
Employing Strategy Implementation Levers
Considering New Ventures and Corporate Renewal
Corporate Governance in the Twenty-First Century
Case Studies: Pulling It All Together
Kmart-Fall of a Retailing Giant
Charlotte Beers at Ogilvy & Mather Worldwide (A)
Trilogy Farm (A)
The Formula One Constructors
Prince Edward Island Preserve Co.
Carrefour vs. Wal-Mart: The Battle for Global Retail Dominance
The Chinese Fireworks Industry
Table of Contents provided by Publisher. All Rights Reserved.