9780538881890

Strategic Management : Cases

  • ISBN 13:

    9780538881890

  • ISBN 10:

    0538881895

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 07/28/1998
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A thorough revision, this market-leading text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. This text uniquely focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. Emphasizing global issues, competitive forces, and the implementation of a strategic plan/process, the hot topics of corporate governance, TQM, core competencies, strategic alliances, and corporate entrepreneurship are also covered.

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