IMPORTANT COVID-19 UPDATES
9780190646004

Strategic Brand Management Lessons for Winning Brands in Globalized Markets

  • ISBN 13:

    9780190646004

  • ISBN 10:

    0190646004

  • Edition: 1st
  • Format: Paperback
  • Copyright: 11/02/2017
  • Publisher: Oxford University Press

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $94.88 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 2-3 Business Days

Summary

Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

Author Biography

Read more

Table of Contents

Read more

Write a Review