Store Presentation & Design No 3 Enhancing the Store Image
Store Presentation & Design No 3 Enhancing the Store Image
- ISBN 13:
9780982612804
- ISBN 10:
098261280X
- Format: Hardcover
- Copyright: 06/01/2010
- Publisher: Visual Profile Books
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Store Presentation and Design No. 3 illustrates exactly how store design, visual merchandising, and display have become closely interrelated, and it keeps designers abreast of the latest trends in materials, fixtures, lighting, interior design, store layout, props, and signage. The store itself is the most effective salesperson--learn to use merchandising to showcase products, project the store's image, entice the customer to buy, and create a customer's most lasting impression. The advisory board of the Retail Design and Visual Presentation is a veritable who's who of the store presentation and design world: Stephen Allen of Pucci, Rick Brown of Parisian, Mary Constantini of Daffy's, Sal Lenko of Saks Fifth Avenue, Rick Schlenther of Carson Pirie Scott, Brian Preussker of Macy's West, and Gilbert Vanderweide of Henri Bendel.