YOUR ROAD MAP to BUSINESS SUCCESS From the editors ofEntrepreneurmagazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.HERE'S MORE OF WHAT YOU'LL FIND INSIDE:HOW TO get business ideas and pinpoint your target marketSECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniquesHOW TO harness the power of the internet to simplify startup and increase your chances of business successCREATIVE WAYS to finance startup and growthHOW TO take advantage of the latest technology to set up an efficient business on a budgetPLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks