9781118244111

The Sports Event Management and Marketing Playbook

  • ISBN 13:

    9781118244111

  • ISBN 10:

    1118244117

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 09/23/2013
  • Publisher: John Wiley & Sons Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

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