Based on over 20 years working within the digital media and marketing sectors he specialises in helping organisations and teams which need to manage for proactive engagement, creativity and innovation.

Greg connects with clients such as Sky, Ogilvy & Mather, the International Olympic Committee, The World Economic Forum, Aardman Animation, Randstad Group, and Virgin Media through his own consultancy, Kirkbright. He’s also an associate programme director at London Business School ranked in the top five global business schools.   

Between 2004 and 2008 Greg was CEO of the Centre for Creative Business at London Business School. Prior to gaining an MBA at London Business School Greg spent ten years as a journalist where he was part of the management team at ITN’s award-winning Channel Five News.

Publisher's acknowledgments

Author's acknowledgments

Introduction: The Spark

Habit 1: Start an electric conversation

Habit 2: Break the management rules

Habit 3: Lead with creative choices.

Habit 4: Become a talent impresario

Habit 5: Know why you do what you do

Habit 6: Connect through shared values

Habit 7: Build a business playground

Habit 8: Balance focus with freedom

Habit 9: Demolish idea barriers

Habit 10: Encourage collisions

Ten creative business myths debunked

Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.