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Now in its 2nd edition this market leading textbook continues to provide students with an excellent explanation and demonstration of the main theories and techniques in social research methods. Fully updated and now in two colour, the text is accessible and well structured with numerous real life examples and student learning aids. The text is also accompanied by a fully comprehensive companion web site.
Professor Alan Bryman is Professor of Social Research at Loughborough University.
Table of Contents
Guide to the Book
Social research strategies
The nature of quantitative research
Secondary analysis and official statistics
Quantitative data analysis
Using SPSS for Windows
The nature of qualitative research
Ethnography and participant observation
Interviewing in qualitative research
Language in qualitative research
Documents as sources of data
Qualitative data analysis
Computer-assisted qualitative data analysis: using NVivo
Breaking down the quantitative/qualitative divide
Combining quantitative and qualitative research
E-research: using the Internet as object and method of data collection