Social Psychology, Media and Research Update
Social Psychology, Media and Research Update
- ISBN 13:
9780131830929
- ISBN 10:
0131830929
- Edition: 4th
- Format: Hardcover w/CD
- Copyright: 01/01/2004
- Publisher: Pearson College Div
- Newer Edition
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Summary
Engaging, integrative, and scientific, this #1-rated book on social psychology uses a story-telling approach to convey the science of social psychology in a fascinating, memorable, and completely entertaining manner. Successfully capturing the excitement of social psychology, it helps readers understand the whole context of the fieldhow theories inspire research, why research is performed as it is, and how further research triggers new avenues of studyand how all of this impacts their everyday lives. Vignettes and mini stories within every chapter include detailed descriptions of classic and modern experiments, and describe an example of a real-life phenomenon designed specifically. Chapter topics cover methodology, social perception, self-knowledge, self-justification, attitudes, conformity, group processes, interpersonal attraction, prosocial behavior, aggression, and prejudice. For individuals interested in the field of social psychology.