9781412956475

Social Marketing : Influencing Behaviors for Good

  • ISBN 13:

    9781412956475

  • ISBN 10:

    1412956471

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 12/17/2007
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Examining how social marketing can be used as a strategy for changing behaviour, the Third Edition highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves. Its theme is that knowledge, techniques, and technologies now exist to organize and implement effective social change programs in virtually every area of social concern, both locally and nationally.

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