9781133311133

Soap, Sex, and Cigarettes A Cultural History of American Advertising

  • ISBN 13:

    9781133311133

  • ISBN 10:

    113331113X

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 07/19/2011
  • Publisher: Wadsworth Publishing

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

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