the world's #1 how-to retail bible! Actionable lessons from great retailers, updated with new successes, ideas, strategies, and tactics! Practice, not theory: real solutions for everything from understanding customers to motivating employees and creating ultimate retail experiences. Contains several brand-new chapters, including up-to-the-minute coverage of using data to drive profits and growth, and doing more with less. For every retail entrepreneur, manager, merchandiser, strategist, and team member. the world's #1 guide to retail success has now been fully updated with even more crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers. Richard Hammond covers everything from motivating today's customers and employees to crafting the ultimate instore experience. Throughout, Hammond stays relentlessly focused on what's working in the real world, not academic theory, Smart Retail, Third Edition incorporates several valuable new chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings To The table. How to use new technology to develop highly productive, innovative 'Remote Teams'.