9781426630507

Shopper, Buyer, and Consumer Behavior : Theory, Marketing Applications, and Public Policy

  • ISBN 13:

    9781426630507

  • ISBN 10:

    1426630506

  • Edition: 4th
  • Format: Paperback
  • Copyright: 06/02/2008
  • Publisher: Cengage Learning

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

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