9780134123905

Services Marketing People, Technology, Strategy

  • ISBN 13:

    9780134123905

  • ISBN 10:

    0134123905

  • Edition: 7th
  • Format: Paperback
  • Copyright: 12/12/2014
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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