9780130173928

Services Marketing : People, Technology, Strategy

  • ISBN 13:

    9780130173928

  • ISBN 10:

    0130173924

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 01/01/2001
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

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