9780132109864

Selling Today : Creating Customer Value

  • ISBN 13:

    9780132109864

  • ISBN 10:

    0132109867

  • Edition: 12th
  • Format: Paperback
  • Copyright: 02/23/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A hands-on approach to the sales skills necessary for creating and delivering superior value to customers. #xA0; In today#x19;s consumer-focused business world, professional sales skills are an important asset for anyone to have. To help readers enhance these skills, S elling Today: Partnering to Create Valueprovides current academic topics along with extensive opportunities for application.#xA0; #xA0; The new edition provides an up-to-date and cutting-edge treatment of the field, and incorporates more #x1C;learn by doing#x1D; materials to equip readers with hands-on experience.

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