Selling and Sales Management 8/eis an essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective Sales Technique Sales Environment Sales Management Sales Control This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.