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The Science of Persuasion
The Science of Persuasion
- ISBN 13:
9781627225359
- ISBN 10:
1627225358
- Edition: 2nd
- Format: Paperback
- Copyright: 02/16/2015
- Publisher: Amer Bar Assn
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Summary
The ability to persuade comes naturally to some people and is completely foreign to others. This new second edition, is your thorough guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. This book was written for law students, experienced litigators, and everyone in between who needs to understand the most effective ways to convince a jury.
