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For well over a century, Milwaukee shoppers have had Gimbels or Schuster's on the brain. Even if they didn't crave sewing notions or prize-winning apple pies, they were watching holiday parades wind by, tuning in for Billie the Brownie's radio updates or losing themselves in front of one of the fabulous window displays. Not only were they magical places to shop but also wonderful places to work, creating the kind of community where a kid might come in to work the Christmas rush and stay for twenty-five years. Enjoy this loving trip through the history of these beloved stores, from their arrival in Milwaukee in the 1880s through the 1962 merger and beyond.
Table of Contents
Two Immigrant German Retailers: 1842-1900
The Boom Years: 1900-1920
From Boom to Bust: 1920-1930
The Depression: 1930-1940
War and Peace: 1940-1950
Branch Stores: 1950-1960
The Growth of Suburbs: 1960-1970
BATUS Purchases Gimbel Brothers: 1970-1980
The Changing of the Guard: 1980-2000
About the Author
Table of Contents provided by Ingram. All Rights Reserved.