9780618721016

Sales Management Building Customer Relationships and Partnerships

  • ISBN 13:

    9780618721016

  • ISBN 10:

    0618721010

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 02/12/2008
  • Publisher: Cengage Learning
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

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