9780132324120

Sales Management

  • ISBN 13:

    9780132324120

  • ISBN 10:

    0132324121

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 10/28/2008
  • Publisher: Prentice Hall

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Tanner is the only book on the market that prepares students to become effective sales managers in todayrs"s hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.

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