9781412983136

The SAGE Handbook of Persuasion; Developments in Theory and Practice

  • ISBN 13:

    9781412983136

  • ISBN 10:

    1412983134

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 09/19/2012
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Table of Contents

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